The Forgotten Strategy – How to Create More E-Patients

A lot of the discussion that we have in class is based around e-patients. In fact, one of the groups even has the direct problem of figuring out how to create more e-patients. So I find that I spend a lot of time thinking about this subject.

During this process, I seem to have come to the conclusion that a majority of the work surrounding e-patients has been directed at the patient end of the doctor patient spectrum. That makes sense right? We want “engaged” patients so we focus on giving these patients the access they need to knowledge and resources to understand and improve their health. So when we look to “create” more e-patients we focus on the patients. Sounds reasonable.

But we’ve become so focused on the patient that I can’t help feeling like there is a strategy we’re overlooking.

The picture below is of a model of patient-doctor communication that we looked at in class. When we look at creating e-patients we think of starting at the purple arrow: where engaged patients engage their doctors who then reciprocate.

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But what if we started at the orange arrow?

I think there is probably a large proportion of patients that are very accustomed to the traditional model of patient-doctor communication. Why don’t we use that to our advantage? If doctors used their influence to encourage patients to start doing some of the activities associated with e-patients and gave them the resources, patients may be more motivated and feel more comfortable becoming e-patients.

 All doctors have to do is get a patient started; once that happens, I think the nature of the e-patient community will automatically encourage a patient to take more responsibility for their health.

That’s why think there needs to be a segment of the e-patient movement that is focused primarily on convincing doctors to encourage their patients; a group focused on teaching doctors the value of e-patients.

Maybe that already exists. Or maybe I’m wrong. Maybe this is too controversial. I know e-patients sometimes pride themselves of being autonomous and not needing a doctor to tell them what to do.

But if this can help us create more e-patients, isn’t that a goal we all share? It’s definitely something worth thinking about.

22 Tips on Storytelling from Pixar

Our group’s primary challenge and main research question is “How to best tell the story of Rice University and Dr. William Akers’s contribution to the development of the artificial heart in the Texas Medical Center?”.

So here are some tips from some of the nation’s best storytellers…the folks from Disney’s Pixar Animation Studios.

It may seem strange to be seeking advice from the makers of family films, but we must remember these are the guys that can take literally anything (toys, cars, rats, robots, an old man and a house full of balloons), and turn it into a story that touches the heart of people of all ages.

Thus, even though we’re not writing an original story, being able to take the information that we have and compile it into a compelling, relatable narrative will be key to making this project a success.

In 2012 storyboard artist Emma Coats (@lawnrocket) from Pixar tweeted 22 tips she wanted to impart from her time there and some folks from No Film School compiled it together into a nice list.

Among the 22 tips, here are the few that I think are most relevant to our project:

1. You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.

This has been another primary research question that we have been struggling with. We need to identify our audience so that we can identify what would be compelling to them. Presenting Dr. Akers’ story would be much different if we were talking to a group of biomedical engineers than if we were to a group of artificial heart patients. I think we are trying to aim for something in the middle – a story that can showcase the impressive technical designs of Dr. Akers’ work while reminding us that his contributions have served to save many lives, perhaps even lives of the people who will end up coming across this story.

7. Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.

This is a good point to make that also ties into the question, what is our ultimate goal in telling this story? Do we want it to just be historical and talk about a certain time period? Do we want to tie it back to the present? Do we want to utilize this story to call people to action? If so, what do we want our audience to do?

11. Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.

The post-it note activity we’ve been doing in class has really served this purpose. For example, in the last class we were able to brainstorm a really beautiful analogy for our project that I think will be a framework for how we are going to write the story going forward. All because we were just writing ideas on post-its.

15. If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.

16. What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.

This is the part that is easier as documentary storytellers because instead of imaging the motivations of our characters we can simply ask our characters how they felt at the time – for example, when we interview Dr. Akers. In our research, we’ve begun to get a better sense of our characters’ personalities as we’ve learned a bit about what other important figures at the time, such as Dr. Liotta, thought about Dr. Akers and Dr. Akers. In terms of stakes, our problem-owner and our team were drawn to Dr. Akers when we heard that he felt unappreciated for his contribution to the design of the artificial heart, and that made him a more relatable person to which we could understand why he wanted his story to be told.But what would be the stakes for society if Dr. Akers’ story isn’t told? Who would benefit knowing more about Rice University’s involvement in the development of the artificial heart? Would current students be encouraged to pursue cardiology or biomedical engineering? Would prospective students be more likely to apply to Rice University? Would more heart patients want to be treated at the Texas Medical Center?

One idea I have moving forward is to write out the story of Dr. Akers’ and the artificial hearts as a script for a short film. Instead of primarily seeing legends such as Dr. Debakey and Dr. Akers as pioneers who I admire, I’ll write them into characters with struggles, opinions, and motivations. Being able to capture even the most basic story in an narrative form will help us see ultimately go forward with our problem session.

 

Through the Looking Google Glass

As I was scanning my twitter feed this last week I came across an article discussing one of Google’s newest technology accessories, Google Glass.  Google glass is essentially a lightweight pair of eyeglasses that works like a headset equipped with camera, GPS, Bluetooth, microphone, and viewfinder. This technology allows the wearer to connect to smartphones, allowing them to search for and access information online and to use the camera, GPS, etc. all hands-free.

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Google Glass: What It Does

 

With all this information less than a click away and viewable without having to carry a physical device I wondered, what possibilities could this technology have in the world of medicine?

I decided to look at how Google Glass was currently being used in the medical field. I found that this technology provides a means to change the ways the doctors work and communicate both with each other and with patients.

In class we’ve discussed how the internet has come to change how information is spread throughout the medical community, from simple avenues like the increased access to information to more creative paths like the live tweeting of surgeries for the public to access. Technologies like Google Glass make these information sharing “innovations” of today look small in comparison.

A perfect example of this can be seen in an article that discusses a surgery performed by Dr. Pedro Guillen earlier this year. Dr. Guillen was able to perform a highly complex surgery while wearing Google Glass, allowing the surgery to be streamed around the world in real-time. This feature allowed him to serve as an interactive teaching tool to university students and physicians all over the world, opening non-traditional avenues to improve medical education around the globe. The technology, as reviewed by Guillen, also revolutionized the way he performed surgery. The split-screen display allowed him to maximize access to valuable information such as images of the knee, notes, or past surgery videos without having to lift his eyes from the table. While all of these features were impressive one that stood out the most was in the off chance that an error occurred, Dr. Guillen possessed the ability to rewind the tape to review the surgery while standing at the table. This feature can serve to drastically change the way we approach and view medical error in the future.

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Video of Dr. Guillen’s Surgery

I also found an account of how Google Glass is working to improve doctor-patient interaction. One company, IOS Health Systems, has developed a native EHR app that can be used with Google Glass. This means that doctors could access patient information such as medical history, vitals, etc. and display it into the heads-up display while talking to the patient. This opens the possibility for doctors to reduce reference to a stationary screen and engage in more direct conversation with the patient, working to improve the doctor-patient interaction.

As I reviewed the literature I marveled at the possible impacts that technology like Google Glass could have on the practice of medicine and considered the role that Google Glass could play in our design setting. In the cardiovascular ICU physicians are required to both consolidate and communicate vast quantities of data into a simple and informative patient narrative and plan of care. In the current system often hand copy detailed data from the patient EHR onto sheets of paper. This practice, while necessary within the system, has created a sort of presentation “crutch,” where fellows will focus and rely on the data that they have spent so much time collecting rather than giving a cohesive patient narrative. Technology like Google Glass can work to eliminate this crutch. By allowing for the information to be readily available and accessible, physicians can focus more on preparing a patient narrative and care plan for presentation during rounds.

While Google Glass offers many positive aspects for the world of medicine it also holds many cautionary aspects. With the adoption of any new technology there come many unanswered questions. How will the ability to stream in real-time at any moment change privacy?  Will the knowledge that your doctor is viewing information that you cant see change the way that doctors and patients interact? The positive impacts that utilizing revolutionary technology in medicine can have are great, but as always we must move carefully as we move towards the future.

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There Are No Dumb Questions

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“There are no dumb questions.” We’ve all heard this before, and as a result, we ask questions for all sorts of reasons. We ask questions because we want to know the answer or because we want to prompt someone else to get to the answer. We ask questions to impress our professors or classmates, to stand alone rhetorically, and to fill awkward silences. We ask questions constantly to other people, to anyone who’s listening, and even to ourselves (don’t pretend you don’t talk to yourself too).

So, why is it that we suddenly clam up in front of our doctors?

Many patients suffer from “white-coat silence,” or “a reluctance to vocalize questions to physicians.” At first this might sound ridiculous. Isn’t that your doctor’s job? To be the medical expert who answers your questions? Why wouldn’t you talk to him/her? While for many people this might seem obvious, for others, the doctor’s office is a strange, scary place where it’s a lot safer to just listen and let the doctor tell you what to do.

However, communication is key to successful patient-doctor interactions. In fact, a study found that the most powerful predictor of positive physician communication is good patient communication, which—surprise, surprise—includes the tendency of patients to ask questions. By asking a question, patients catalyze a cycle of patient-doctor communication in which they provide an opportunity for physicians to share information and give support. Not only does this increase a patient’s knowledge about their own health, but it also makes them feel more comfortable in the clinical setting, making for a better patient-doctor relationship.

So, why don’t patients talk to their doctors?

Intimidation, anxiety, and even impatience are just a few reasons. However, a study published in 2007 found that low health literacy is one of the most influential factors negatively affecting patient communication. Patients with low health literacy ask fewer questions, are less likely to use medical terminology, and ask less meaningful questions (e.g. “What is the name of that medicine?” rather than “Will I be in danger if I increase my dosage?”). Conversations with your doctor are much less beneficial if you don’t know what to say. With such a short amount of time per visit, low-literacy results in missed opportunities for patients to become more engaged and informed about their own health during their doctor’s appointment. Sometimes, patients who are aware of their low health literacy are too embarrassed to ask questions at all.

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So, how is this being addressed?

The Agency for Healthcare Research and Quality (AHRQ) released a toolkit for improving health literacy. One of the guidelines was to “Encourage Questions.” Patients with low health literacy can benefit more from their visits if they know what questions to ask. By empowering these patients to see the benefits of speaking up, they can slowly learn that there are no dumb questions and learn to effectively communicate with their doctors. Over time, this increased communication can lead to the gathering of more health information, improved health literacy, better communication, and ultimately better health outcomes.

So, what can we do about this?

AHRQ also published a question guide that can be utilized by all patients, as everyone can stand to benefit from communicating with their doctor. Any MMAL group involved in patient-doctor interactions should keep patient-initiated solutions as an important consideration. Patient involvement indicates to the doctor that the patient is interested and engaged in their own health. It also helps battle the ‘intimidation’ factor in white-coat silence by empowering patients and giving them some authority. In developing our media solutions, the ‘not-dumb’ question we should ask is “How will this help catalyze patient-doctor communication?” because active patients make for happy doctors, which leads to better patient care.

Judson, T. J., Detsky, A. S., & Press, M. J. (2013). Encouraging patients to ask questions: How to overcome “white-coat silence”. Journal of the American Medical Association, 309(22), 2325–2326

Street RL Jr, Gordon H, Haidet P. Physicians’ communication and perceptions of patients: Is it how they look, how they talk, or is it just the doctor? Soc Sci Med. 2007;65 (3):586–598.

Katz MG , Jacobson TA , Veledar E , Kripalani S . Patient literacy and question-asking behavior during the medical encounter: a mixed-methods analysis . J Gen Intern Med . 2007 Jun;22(6):782–786 Epub 2007 Apr 12.

The Doctor Will See All of You Now

One of the major problems in the world of medicine today is the looming shortage of primary care physicians with the adoption of the Affordable Care Act. According to a recent studynearly 27 million people will be newly insured under the Affordable Care Act, requiring more than 8,000 additional physicians to meet the country’s health-care needs. So what are physicians currently doing to address this problem?

One recently adopted solution that is gaining popularity among physicians is holding group medial appointments. When this idea was first introduced in one of our class discussions, I was immediately skeptical. I, like many other patients, was instantly uncomfortable with the idea of sharing my personal medical information with a group of strangers. But what I found withfurther research was that shared medial appointments open the possibility for physicians to treat more patients, increase the time spent with patients, and increase appointment availability.

 

Group medical appointments are most successful when they address routine care for patients with chronic conditions such as diabetes or heart disease. They usually involve each patient having a short one-on-one physical exam followed by a group of about a dozen patients sitting down with their physicians and asking questions and listening to the concerns of the other patients for up to two hours.

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These group gatherings allow patients to spend significantly more time with their physician, expanding what would normally be a quick 15-minute appointment to up to 90 minutes of time with the physician.  This time allows the physician to streamline the impartation of information. Rather then having to repeat the same information over and over for each patient with similar chronic conditions, the group environment allows extended time to provide patients with more comprehensive information that is better able to improve care.

One of the major strengths of the ePatient community we have discussed is the ability to be able to connect in online communities where people can relate and share information. Many patients who have participated in shared appointments experience similar advantages. Patients are able to openly discuss learn from the diversity of experiences and questions of other patients, creating a more comprehensive medical knowledge.

While shared medical appointments are not appropriate for every patient they provide an important example of how simple changes in standard medical practices can work to improve care.

 

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